Neill,
M. S., & Moody, M. (2015). Who is responsible for what? Examining strategic
roles in social media management. Public Relations Review, 41(1),
109-118.
Nine
strategic roles were identified and the associated responsibilities. Two new
roles included policing and employee recruiter. •Respondents indicated nearly
half of their employers lack social media policies. Less than 45% said
employees were well educated on social media policies.
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