NMEDIAC : Summer 2012 : New Media-Same Steoerotypes: An Analysis …ictions of President Barack Obama and Michelle Obama
by Mia Moody
ABSTRACT
To remain relevant, it is necessary for media scholars to test theories in new media environments. Building on feminist and critical race theory, this textual analysis investigates Facebook photos and pages targetingPresident Barack and Michelle Obama in 2011-12. Findings indicate Facebook fans build on historical stereotypes and cultural narratives to frame the two negatively. Representations often depict them as evil,animalistic and socially deviant. Study findings demonstrate that historical representations of Blacks are strong and have an impact on modern portrayals. This topic is particularly important today in this age dubbed “post-racial” to depict an era in which U.S. citizens elected the first black president. In addition to identifying the nuances of Facebook hate groups, this study explores historical representations of African Americans, discusses how they transcend to a new media platform and offers implications for future research. To navigate the rapidly changing media climate, students and media scholars must learn how to read and critically dissect Web content.This paper provides a good foundation upon which to build.
FULL TEXT
by Mia Moody
ABSTRACT
To remain relevant, it is necessary for media scholars to test theories in new media environments. Building on feminist and critical race theory, this textual analysis investigates Facebook photos and pages targetingPresident Barack and Michelle Obama in 2011-12. Findings indicate Facebook fans build on historical stereotypes and cultural narratives to frame the two negatively. Representations often depict them as evil,animalistic and socially deviant. Study findings demonstrate that historical representations of Blacks are strong and have an impact on modern portrayals. This topic is particularly important today in this age dubbed “post-racial” to depict an era in which U.S. citizens elected the first black president. In addition to identifying the nuances of Facebook hate groups, this study explores historical representations of African Americans, discusses how they transcend to a new media platform and offers implications for future research. To navigate the rapidly changing media climate, students and media scholars must learn how to read and critically dissect Web content.This paper provides a good foundation upon which to build.
FULL TEXT
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