Winners of this year’s OurBlook PR Campaign Design Contest were Baylor seniors, Amber Rice, Mandy Power, Jessica Mejia and Olga Ball. The team designed the best PR-social media strategy for the OurBlook.com Journalism Resource Center, which will debut later this year.
Sandy Ordonez, a digital specialist with OurBlook.com, said OurBlook representatives had a difficult time selecting a winner.
“To say that the class did an amazing job is an understatement,” Ordonez said. “I was floored by the thoughtful, careful, and creative PR plans presented to the OurBlook team. They were similar to those that we have paid top dollar for professionals to create.”
Ordonez said the winning team’s plan was the most cutting-edge and creative. Additionally, it fostered a good balance between traditional and online PR.
“Their presentation was spectacular and reflected their skills, creativity and understanding of the Web,” she said. “They helped me visualize what the online campaign would look and feel like. They pushed the envelope while still maintaining a solid foundation.”
Five teams participated in the contest as part of the OurBlook's University Partnership Program, which partners with universities to help professors and students integrate new media resources into projects. Second-place went to Baylor seniors, Brittany Black, Ashley Morris, Felicia Wong and Erica Johasky.
Ordonez invited Dr. Mia Moody’s PR Programming students to participate in the pilot program after Moody wrote a column for OurBlook’s social media section. Moody, an assistant professor in the Department of Journalism and Media Arts at Baylor University, will share ideas and exercises with other faculty members in the spring. She said the partnership was beneficial to everyone who participated.
“The industry is changing so rapidly professors must use every resource available to stay current,” Moody said. “Students were able to take social networking to the next level and add a variety of aspects to PR campaigns that we never considered before.”
OurBlook.com is a philanthropic organization created and used by academics, public policy officials and journalists. Visit the OurBlook Web site at http://www.ourblook.com
1 comment:
it was a real pleasure! loved working with the class.
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