Sunday, May 22, 2016
Tuesday, May 12, 2015
Using Klout to Teach Online Influence and Social Networking Skills to PR, Advertising and New Media Majors
Moody, M. and Garcia, S. , 2014-08-06 "Using Klout to Teach Online Influence and Social Networking Skills to PR, Advertising and New Media Majors" Paper presented at the annual meeting of the Association for Education in Journalism and Mass Communication, Le Centre Sheraton, Montreal, Canada from http://citation.allacademic.com/meta/p743921_index.html
By Mia Moody, PhD, and Sydney Garcia
Abstract
This essay uses a constructivist approach to offer suggestions for using the social media aggregator, Klout, to help PR, advertising and new media majors build their online influence. First, it explains the social media platform, and then it offers strategies for incorporating Klout into course curriculum, student resumes and digital portfolios. With the rise of Web 2.0, a multitude of new possibilities for how to use online technologies for active learning has interested academics. Evolving technologies and high employer expectations in a narrowing job market require innovation and adaptation of journalism/public relations and advertising teaching materials. Professors may use applications such as Klout to enliven and augment college curriculum and to help prepare students for the tightening job market.
By Mia Moody, PhD, and Sydney Garcia
Abstract
This essay uses a constructivist approach to offer suggestions for using the social media aggregator, Klout, to help PR, advertising and new media majors build their online influence. First, it explains the social media platform, and then it offers strategies for incorporating Klout into course curriculum, student resumes and digital portfolios. With the rise of Web 2.0, a multitude of new possibilities for how to use online technologies for active learning has interested academics. Evolving technologies and high employer expectations in a narrowing job market require innovation and adaptation of journalism/public relations and advertising teaching materials. Professors may use applications such as Klout to enliven and augment college curriculum and to help prepare students for the tightening job market.
British vs. U.S. Newspaper Framing of Arabs in Coverage of the Middle-Eastern Conflict Pre and Post Sept. 11: A Case Study
Moody, M. (2002). British vs. U.S. Newspaper Framing of Arabs in Coverage of the Middle-Eastern Conflict Pre and Post Sept. 11: A Case Study
By Mia Moody
ABSTRACT: This study looked at how British and U.S. newspapers framed Arabs in the coverage of the Middle-Eastern conflict pre-and post-Sept. 11. Both countries used negative adjectives more frequently to describe Arabs than Israelis; however, the adjectives used to describe killings by the groups were similar. Further, Sept. 11 did not appear to influence either country's coverage of the group.
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Teaching Twitter and Beyond Journal of Magazine & New Media Research
Mia Moody (2010). Teaching Twitter and Beyond Journal of Magazine & New Media Research
1Vol. 11, No. 2
Mia Moody
Abstract
Social media can be powerful tools for engaging, teaching, and learning in the collegeclassroom. They enable students to retrieve information and interact with others in real time.This article discusses the benefits of integrating social media in classrooms and providesexamples of projects that may be useful in courses such as magazine writing, reporting,public relations, and minorities in the media. The goal is to pique and hold students’ interest while arming them with skills that will help them get jobs in the future.
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Using Service-Based, Collaborative Teaching in Journalism Courses | Small Programs Interest Group AEJMC
Moody, M. & Burleson, C (2011). Using Service-Based, Collaborative Teaching in Journalism Courses | Small Programs Interest Group AEJMC
Abstract:
New media technologies, changing student learning styles and high employer expectations in a tightening job market necessitate innovation and constant adaptation of journalism and public relations teaching materials. Building on a constructivist paradigm, this essay proposes a service-based, collaborative approach to teaching that involves students, peers, employers and faculty. It offers a model, strategies and a case study using this teaching style. Faculty, students and employers benefit from departments that maintain a good relationship with key stakeholders and incorporate convergent media into course assignments.Collaboration and service learning also are essential to keeping up with emerging trends.
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A Critical Analysis of Facebook Hate Groups
Moody, M. (2011). A Critical Analysis of Facebook Hate Groups. Presented to the Cultural and Critical Studies Division at the 2009 AEJMC conference, St. Louis.
By Mia Moody
Facebook’s groups application is a social networking site for like-minded individuals to express their thoughts on topics and to share photos and ideas. This increased capacity for social interaction created yet another avenue for spreading hatred. As a result, Facebook serves as host to a large variety of ‘hate’ groups and pages on the Web. Because the Facebook groups application is relatively new, the term ‘hate group’ is loosely defined its context. Building on traditional mass media theories, this exploratory study uses a critical hermeneutics approach to investigate the nuances of hate communities on Facebook and offers tips for creators, administrators and citizens to identify and manage hate within the context of a social media network. Findings indicate group titles often do not exhibit their true cause. For example,hundreds of hate groups indirectly target gays by characterizing a celebrity as gay. Similarly, political hate groups often spew hateful language rather than political discourse. While research is needed to assess the long-term effects of hate speech, limited restrictions on some hate expression may be worth considering.
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By Mia Moody
Facebook’s groups application is a social networking site for like-minded individuals to express their thoughts on topics and to share photos and ideas. This increased capacity for social interaction created yet another avenue for spreading hatred. As a result, Facebook serves as host to a large variety of ‘hate’ groups and pages on the Web. Because the Facebook groups application is relatively new, the term ‘hate group’ is loosely defined its context. Building on traditional mass media theories, this exploratory study uses a critical hermeneutics approach to investigate the nuances of hate communities on Facebook and offers tips for creators, administrators and citizens to identify and manage hate within the context of a social media network. Findings indicate group titles often do not exhibit their true cause. For example,hundreds of hate groups indirectly target gays by characterizing a celebrity as gay. Similarly, political hate groups often spew hateful language rather than political discourse. While research is needed to assess the long-term effects of hate speech, limited restrictions on some hate expression may be worth considering.
FULL TEXT
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