Public Relations Journals

I am compiling a list of reputable PR journals. These five journals appear to be the most popular. Please let me know of others that I have overlooked.

PRism

PRism is a free-access, online, peer-refereed public relations and communication research journal. Each PRism issue contains full-length refereed scholarly articles, shorter non-refereed commentary pieces, and a range of book reviews, opinion pieces, and/or conference reports.

http://www.prismjournal.org/homepage.html

The Public Relations Journal

The Public Relations Journal, published quarterly by the Public Relations Society of America (PRSA), is an open-access, peer-reviewed electronic research journal facilitating the transfer of knowledge from the educational community to the professional community.

http://www.prsa.org/Intelligence/PRJournal/

Public Relations Review

The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth. Most of the articles are based on empirical research undertaken by professionals and academics in the field. Each issue contains half-a-dozen major articles, notes on research in brief, book reviews, and precis of new books in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.

http://www.journals.elsevier.com/public-relations-review/

Public Relations Inquiry (PRI)

Public Relations Inquiry (PRI) is an international, peer-reviewed forum for conceptual, reflexive and critical discussion on public relations. The journal, which publishes three times a year, aims to stimulate new research agendas in the field of public relations through multidisciplinary engagement, and encompasses a broad range of theoretical, empirical and methodological issues in public and organizational communications in diverse cultural contexts.

http://pri.sagepub.com/content/current

Journal of Public Relations Research

The Journal of Public Relations Research publishes scholarship that creates, tests, or expands public relations theory. The Journal is produced for the Public Relations Division of the Association for Education in Journalism and Mass Communication (AEJMC) in cooperation with public relations educators in the International Communication Association, National Communication Association, Public Relations Society of American, and International Association of Business Communicators.

http://www.tandf.co.uk/journals/HPRR

Search Engine Optimization SEO Basics for Public Relations Students

Mia Moody, Ph.D. 

SEO Basics for Public Relations Students 

SEO Definition: In general, search engine optimization is the act of optimizing a website so search engines know where to place the site correctly in their search results pages.

·         The job of a search engine like Google is to produce the most relevant results to any given search.

·         In order to do that, search engines crawl and analyze almost every Web page on the Internet, and index it based on content.

Proper SEO helps search engines do their job.

·         Unlike paid searches, in which companies buy links through search engines, SEO involves tapping into “free” listings.

·         Results for a keyword search increase based on criteria controlled by the search engine.

SEO in the public relations industry

·         As early as 2005, Christ (2005), mentioned that within the Internet world, many new media outlets have arisen, however, few have grown in importance as quickly as search engines, which are now the leading knowledge portal for the majority of Internet users.

·  

       Not dependent on direct payment by companies.

·         It is important to recognize that while the communication channel may be different, the objectives of SEO are the same as conventional PR, to achieve good placement in third-party sources.

·         PR agents wanting a good review in a newspaper might send news releases; while a good review in the search engine world, requires good SEO.

Facebook and the New York Times made their content search engine friendly. Facebook created “public-search listings” for all of its members so people searching will find listings leading to Facebook, while the New York Times announced premium content would no longer be hidden behind a pay wall that search engines could not access.

PR Education

·   While employers have traditionally deemed writing skills the most desired expertise for PR graduates, recent results indicate employers also favor new media skills.

·   Using SEO is a good way to make sure such content is accessed and to capitalize on queries.

SEO in times of crisis management

·         Blogs are a powerful social networking tool when responding to a crisis (Taylor and Kent, 2010).

·         Steve Marino, BP’s social-media expert during the crisis encourages companies to have a strong social presence so they get a lot of good search-engine optimization all the time.

·         good results pop up first

  

Tags: WordPress and most social networking sites like Facebook, Twitter, YouTube and MySpace use tags to aid in searches for videos, picture, music, etc.

·         Twitter, the most popular micro blogging platform and one of the largest networks, has the potential to increase SEO. However, tweets must be focused and relevant to help companies establish a good reputation and build a positive brand online (Levine, 2011).

·         Tags provide additional keywords to help search engines and tag services add up a keyword count and classify content.

·         In addition, they provide extra navigation on a site, like an index reference, helping the user find related post content.

·         provide additional information and resources by linking to off-site services, such as Technorati and del.icio.us, which have the capability to search content as well as tags, expanding search results

·         Every word in a blog or site is crawled and analyzed by search engines that gather and store information in their database.

citation: Moody (2012). SEO Basics for Public Relations Students.