In the article, he discusses his search for employees at PBS News and the colleges that he believes have the best applicants. He says employers are looking for students who were well-rounded. In his experiences, he's met three groups of applicants: those who are very talented in one area, those who don't have any experience, and those who are "digital natives or digital immigrants who work hard to remain conversant."
He writes that the applicants in this group are "solid reporters and great storytellers. When pressed, they talk about technologies as means to an end – tools they can use in service of the story, not as a flashy adornment to it."
He refers to an entry from Wayne MacPhail on PBS’ Media Shift blog in which he makes an impassioned observation that J-schools are "failing their students by defaulting to traditional story forms, taught by traditional professors, with barely a mention of the information revolution occurring around us."
